Abby vs. Cathy
Fast-paced scripted comedy reuniting reality television icons Abby Lee Miller and Cathy Nesbitt Stein. A modern reimagining of one of reality television's most infamous rivalries.
ShortVydz — the first vertical streaming platform built around reality TV superfans
The first vertical streaming platform built around reality TV superfans.
What Is
ShortVydz?
ShortVydz is a mobile-first vertical streaming platform built for the next generation of entertainment. We combine:
- –Premium short-form vertical series
- –Fan-driven ecosystems built around existing talent
- –Interactive audience mechanics
Unlike traditional streaming platforms that rely on expensive long-form content, ShortVydz delivers high-volume, high-engagement storytelling designed for phones.
Key characteristics:
- –Vertical video (90 sec – 3 min episodes)
- –Serialized storytelling
- –Built around existing fan communities
- –Fast, low-cost production model
- –Designed for mobile viewing habits
ShortVydz sits
at the intersection of:
- –Social-native engagement
- –Premium serialized storytelling
- –Fan-driven monetization
The Problem
Entertainment consumption has changed dramatically, but the business model hasn't caught up. Key shifts:
80%
Over 80% of Gen Z content consumption happens on phones
1. Mobile is dominant
- –Short-form video now accounts for over 50% of time spent on social media
2. Attention spans favor short-form
- –TikTok and YouTube Shorts dominate engagement
3. Streamers are struggling
- –High cost of long-form production
- –Declining margins
- –Subscription fatigue
4. Creators own the audience
- –Fans follow personalities across platforms
- –Traditional networks for popular reality talent have largely disappeared.
The industry lacks a premium vertical platform built around fandom.
The Opportunity
Vertical storytelling is already a massive and rapidly scaling global category.
1
BILLION+
TIKTOK
1B+ monthly active users consuming vertical video content at scale
490
MILLION+
REELSHORT
~$490M+ cumulative global in-app revenue (as of 2025)
50M
MILLION+
DRAMABOX
~50M+ monthly active users
Short-form drama and vertical video platforms have exploded in recent years, driven by mobile-first consumption and social viewing habits. Market signals:
- –Short drama apps have reached ~950M cumulative global downloads as of early 2025
- –Top vertical drama platforms have generated billions in combined downloads globally
- –TikTok has 1B+ monthly active users, conditioning audiences to consume vertical, episodic content daily
The Gap
Most vertical storytelling platforms rely on:
- –Generic actors
- –Unknown or low-recognition IP
- –Overseas-produced content with limited built-in audiences
The Opportunity for ShortVydz
ShortVydz brings this proven format to a new level by building around:
- –Recognizable talent
- –Existing fan ecosystems
- –Personality-driven storytelling
We don't need to build an audience—
we start with one.
Our Solution
ShortVydz delivers premium vertical series built around existing fan communities. Key pillars:
1
Talent-Led Ecosystems
Reality stars and digital personalities bring built-in audiences, creating a lower-friction path to discovery, engagement, and retention.
2
Mobile-Native Production
Episodes are designed specifically for vertical viewing and built for how audiences already consume content on their phones.
- –90 sec – 3 minutes episodes
- –Designed for vertical viewing
- –Produced at a fraction of traditional TV cost
3
Serialized, High-Retention Content
Short-form episodes are structured to drive bingeability, repeat engagement, and daily habit formation.
Why Us?
Because we have signed talent with a combined core social following of 200M+
ShortVydz is built by Hollywood producers who understand talent, fandom, and how audiences actually engage. The ShortVydz team brings:
- –Experience producing hit unscripted and reality television
- –Deep relationships with talent, agents, and buyers
- –A track record of working with global television brands
- –Proven experience building audiences and developing franchise-ready content
Our Superpower
Through talent partnerships and existing fan ecosystems, ShortVydz has access to tens of millions of potential viewers on day one. And we know how to activate superfan ecosystems.
The first platform wave focuses on audiences built around Dance Moms and Teen Mom.
These franchises created massive multi-generational fanbases. Millions of fans still follow Abby Lee Miller, Kailyn Lowry, dance competition culture and reality TV nostalgia. ShortVydz converts existing fandom into a direct-to-consumer entertainment platform.
Market Validation
Dance Moms
Dance Moms remains one of the most durable reality TV fandoms in the digital era. What began as a breakout Lifetime franchise evolved into a multi-platform cultural brand that continues to perform across YouTube, social media, fan edits, and nostalgia-driven clip culture. Key indicators:
- –Official Dance Moms YouTube channel has over 2.5M subscribers
- –Channel averages roughly 1.1M daily views
- –Clips, compilations, and fan edits have generated billions of views across platforms
- –The franchise still resonates strongly with dance, competition, and performance-driven audiences
- –Core cast members built massive independent social footprints, extending the life of the brand far beyond television
Dance Moms functioned as a rare dual-audience reality franchise, attracting both adult women and younger viewers — a fandom that has now evolved into a digital-native audience.
Key takeaway: Dance Moms is not just legacy IP — it is an active digital fandom with ongoing relevance among Gen Z and Gen Alpha viewers.
Market Validation
Teen Mom
The Teen Mom franchise remains one of reality television's most recognizable and enduring personality ecosystems. As linear viewing declined, audience loyalty did not disappear — it shifted to platforms where fans could continue following the personalities in real time.
- –Teen Mom has remained a recognizable franchise for more than 15 years
- –The franchise spans multiple series and hundreds of episodes
- –Core cast members built multi-million follower social media audiences
- –Kailyn Lowry in particular has extended her relevance through successful podcasts and direct audience engagement
- –The fan relationship is driven by personality, access, and ongoing life-story investment rather than just episodic television viewing
This makes Teen Mom especially valuable for ShortVydz: the audience is already conditioned to follow cast-driven content across formats, lowering the barrier to adoption for a mobile-first platform built around recognizable talent.
Business Model
ShortVydz uses a hybrid monetization model that combines streaming, live events and fan-driven commerce. Five revenue streams:
Subscription
$19 / month
Full access to the ShortVydz library
Coins / Unlocks
Microtransactions for individual episode access
Coin purchases for flexible, pay-as-you-go viewing
Season Pass
$9–$14 / month
Unlock a full series or season
Live Events
Live experiences built around ShortVydz talent, franchises, and fan communities
Merchandise
Show-driven, talent-led, and event-connected merchandise opportunities
Launch Strategy
Initial 12–18 months. To create a bingeable library on day one, Phase 1 launch will include:
6
Series
2
Seasons each
30
Episodes per season
90s–3m
Episode length
360
Launch episodes
Content Strategy
Phase 1
Phase 1 leverages existing talent with built-in audiences. Initial focus: female-driven nostalgia content. This audience is especially valuable because it:
- –Follows reality TV personalities across platforms
- –Engages heavily with social clips, commentary, and fan communities
- –Has lost the traditional networks that once connected them to the talent they love
Starting here gives ShortVydz a lower-friction path to launch by building around recognizable talent and fandoms that already resonate with Millennial women, Gen Z, and increasingly Gen Alpha.
Phase 1
Series
Fatherless Behavior, The Tour
The Fatherless Behavior tour is hitting 22 cities—but the real show happens backstage. As Kailyn Lowry travels the country, every stop brings new crowds, new chaos, and the kind of unfiltered drama only Kail can deliver.
Hit the 8 Dance Competition
A vertical short-form dance tournament. 280 dancers compete head-to-head in knockout battles centered on one rule: Hit the 8-count and own the moment. Judge: Abby Lee Miller.
Smash Date with Kail & Matt
A dating game where one single judges potential matches entirely through their phones. DMs, search history, and late-night likes are revealed before the final match. But the real twist: after the match is chosen, the chooser's phone is exposed.
Don't Sleep With Me
Hosted by Chloe Veitch and Louis Russell, two strangers are locked in a “no-time” room for 24 sleepless hours—no phones, no clocks, no escape—pushed through escalating challenges designed to spark attraction, trigger conflict, and force brutally honest confessions. Make it to sunrise without “sleeping” and they each win $2,500… and a second date.
Janelle Sells
Starring Janelle Pierzina, this fast-paced scripted comedy is set in the cutthroat world of Minneapolis real estate, where each episode centers on a new open house and a new nightmare buyer archetype whose chaos, delusion, and ego turn a simple sale into total disaster.
Phase 2 — Triggered once Phase 1 demonstrates profitability
Expansion
Expanding into high-engagement verticals with underserved, built-in audiences:
1. Sports
ShortVydz expands into sports content by targeting highly engaged but underserved fan communities—particularly in women's sports, niche leagues, and participation-driven sports. These audiences are large, passionate, and social-first, yet lack consistent, personality-driven storytelling formats.
2. True Crime
True crime is one of the most consistently high-performing content categories across streaming, podcasts, and social media, with a strong female-skewing audience. Its serialized, cliffhanger-driven structure is naturally aligned with ShortVydz's vertical format.
3. Scale Strategy
- –Add 4–6 new series
- –Continue 30-episode seasons
- –Expand into new audience segments while maintaining high-frequency content output
Phase 3 — Triggered once Phase 2 demonstrates profitability
Expansion
From content platform to interactive entertainment ecosystem.
1. Interactive / Gamified Content
Interactive, gamified storytelling experiences that deepen engagement and extend watch time. Audiences participate through predictions, voting, and outcome-based mechanics, turning passive viewing into active participation — increasing retention, repeat viewing, and monetization.
2. Commerce Integration
Seamless commerce through the Deepr app, allowing audiences to shop products, experiences, and brand integrations directly tied to content — transforming shows into shoppable environments with affiliate, brand-partnership, and DTC revenue.
3. AI Virtual Production
Through a direct partnership with VOIA, ShortVydz has access to patented virtual production technology, enabling faster, lower-cost content creation using AI-driven environments and virtual sets — supporting a scalable, high-volume production model.
Funding Ask
Phase 1 Raise
$3M
Use of funds:
- –Content production
- –App development
- –Marketing and audience acquisition
- –Talent deals
Phase 2 Raise
$3M
Triggered only after Phase 1 demonstrates profitability
Use of funds:
- –Expansion into sports and true crime verticals
- –Scaled content production
- –Expanded overhead
- –Marketing and audience acquisition
Phase 3 Raise
$2M
Triggered only after Phase 2 demonstrates profitability
Use of funds:
- –Interactive / gamified platform expansion
- –Deepr app and ecommerce integration
- –Expanded overhead
- –Marketing, retention, and commerce growth
Content Unit
Economics
~$7.3K
Average episode cost
30
Episodes per season
~$220K
Average season cost
≈ $1M
Revenue potential per season (subscription + season pass + ads)
Financial
Projections
Three phases, each triggered by demonstrated profitability
| Revenue Breakdown | Phase 1 | Phase 2 | Phase 3 |
|---|---|---|---|
| Subscription & Season Pass | $3,000,000 | $7,000,000 | $13,500,000 |
| Advertising & Sponsorships | $2,300,000 | $8,700,000 | $16,000,000 |
| Merchandise | $800,000 | $2,500,000 | $5,500,000 |
| Affiliate Commerce | $500,000 | $1,200,000 | $2,500,000 |
| Live Events | $600,000 | $3,000,000 | $4,600,000 |
| Total Revenue | $7,200,000 | $22,400,000 | $42,100,000 |
| Cost of Revenue | Phase 1 | Phase 2 | Phase 3 |
|---|---|---|---|
| Content & Talent | $2,400,000 | $7,200,000 | $13,800,000 |
| Production / Direct Costs | $700,000 | $2,200,000 | $3,400,000 |
| Merch & Event COGS | $500,000 | $1,600,000 | $2,800,000 |
| Total Cost of Revenue | $3,600,000 | $11,000,000 | $20,000,000 |
| Gross Profit | Phase 1 | Phase 2 | Phase 3 |
|---|---|---|---|
| Gross Profit | $3,600,000 | $11,400,000 | $22,100,000 |
| Gross Margin | 50.0% | 50.9% | 52.5% |
| Gross Profit | $3,600,000 | $11,400,000 | $22,100,000 |
| Operating Expenses | Phase 1 | Phase 2 | Phase 3 |
|---|---|---|---|
| Product & Engineering | $1,100,000 | $1,900,000 | $2,500,000 |
| Sales & Marketing | $1,200,000 | $3,100,000 | $5,000,000 |
| G&A | $700,000 | $1,200,000 | $1,700,000 |
| Total Overhead | $3,000,000 | $6,200,000 | $9,200,000 |
| EBITDA | Phase 1 | Phase 2 | Phase 3 |
|---|---|---|---|
| Gross Profit | $3,600,000 | $11,400,000 | $22,100,000 |
| EBITDA | $600,000 | $5,200,000 | $12,900,000 |
| EBITDA | $600,000 | $5,200,000 | $12,900,000 |
Founding Team
Strategic Partners
Hyun Cho
Director of Engineering, Jubilee Media
Brad Roth
Advisor & Executive Producer
Michael Lingelbach
CEO, Hedra
Avner Braverman
Founder & CEO, Voia
Together, we bring decades of experience producing hit television series, with deep expertise in marketing, technology, global network partnerships, and launching talent-driven franchises with massive fan communities.
Thank You
The future of fan-driven
entertainment